Encouraging business travellers to choose sustainable options
I was pleased to be invited to speak at the &Beyond flagship conference in London in May 2024 to offer suggestions on how travel managers could help shift corporate traveller mindsets towards more sustainable options. This journey can be a challenge as, on a day-to-day basis, the climate crisis can feel abstract and the effects appear distant for those not yet directly impacted by it.
I highlighted that when trying to modify ways of thinking around the subject, mainstream, behaviourally focused psychology is useful but insufficient.
Here is an extract: click here for the blog post they wrote afterwards.
“We need to look into our emotions and the complex social and mental processes and systems contributing to the climate crisis. And look at how we’re responding,” Aspey says. “Whether individual or collective, these are often unconscious. This is climate psychology. It’s important to blend the two. This will help people to engage with and address climate with more care, urgency and impact.
“There’s a balance many struggle to find. How can we reconcile the conflict between our care for the world and the things we enjoy and need?” Aspey adds. “We need jobs, trade and income but know we need to make changes and collaborate. We want to “do something” but might feel ambivalent or confused. And that change feels pointless when one country or company is doing lots to address it and others aren’t.
Photo by Daniel Abedia, Unsplash